What is Search engine optimization And How It Works?

SEO stands for Search Engine Optimization and is a set of activities aimed at increasing a site’s rating in a search engine such as Google. More people visit the site, when its rank is higher. The fundamental concept of Search engine optimization is, therefore, aimed at increasing traffic to a particular Web site with the help of enhancing people’s visibility of the site when presenting specific keywords.

Important: SEO expert means someone who masters in SEO learning, SEO practice, and updated with the changes in SEO algorithms.

ON page SEO refers to those aspects of a website which can be changed by the owner of the site. For Eg: adding keywords into the title tags, using keyword-linked images, creating relevant meta descriptions, and using relevant keywords in content can all help improve your search rankings through ON page SEO.

On page SEO requirementsShort explanation
Target keywordsPerform keyword research to find what words and phrases people use to find pages like yours
URL optimizationthe practice of optimizing your URLs according to search engine optimization best practices
Title TagsA title tag is an HTML element that specifies the title of a web page
Header tagsHTML header tags are used to differentiate the headings (h1) and sub-headings (h2-h6) of a page from the rest of the content
Meta DescriptionA meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about
Internal LinkingAn internal link is any link from one page on your website to another page on your website
404 Error PagesA 404 page, or error page, is the content a user sees when they try to reach a non-existent page on our website
301 RedirectionA 301 signals a permanent redirect from one URL to another
No-Follow And Do-FollowDofollow links pass on PageRank , encouraging Google to crawl and index the link. Nofollow links typically not followed for crawling and indexing purposes
Creating XML SitemapA file that lists a website’s essential pages, making sure Google can find and crawl them all
Robot.txtfile tells search engine crawlers which URLs the crawler can access on your site

Off page SEO refers to those aspects of a website outside the owner’s control that SE(search engine) take into account when calculating rankings such as backlinks, social sharing, and external citations. For example, if you have a website with pages about your local community and another site reports on your community, that article might be cited by the search engine. In this case, the article is considered an external citation and will help your search rankings.

Off page SEO requirementsShort explanation
Link Building Tips & TechniquesLinks are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable
Difference Between White Hat And Black
Hat SEO
While white hat SEO involves looking for ways to improve user experience, black hat SEO relies on manipulating Google’s algorithm to improve rankings
Social Bookmarking Submissionif there’s a blog post that is about YouTube SEO strategies, you can “tag” that content as “YouTube.
Search Engine Submissionwhen you submit your website to search engines to be indexed and listed in the search results
Web 2.0 Submissionthe process of creating and publishing content on Web 2.0 platforms to enhance online visibility and improve search engine rankings
guest postingGuest posting, also called guest blogging, just means writing and publishing an article on someone else’s website
  • Many small business owners don’t have the time, skills, or expertise necessary to handle Seo for their site.
  • In practice, this expands the role of SEO; it’s not enough to simply weave in popular keywords and deliver high-quality content.
  • keyword research to content evaluation, from page optimization to internal linking, it’s easy for companies to end up with a generic web presence that doesn’t inspire engagement or drive conversions.
  • Designing an effective SEO strategy isn’t a simple task. Companies have to consider how search engines are evaluating the content, what aspects of SEO offer the most impact, and where they could change their current content to better align with search engine expectations. This is especially critical as search engines like Google continually refine their ranking process and algorithms.
  • For example, page loading speed is now a factor in search result rankings. Brands also need to consider the entire user experience. As a result, it’s often worth outsourcing SEO services to ensure that your digital presence is generating maximum impact and capturing the highest volume of prospective customers