Marketing
- Marketing is everything between the customer and the product. It’s creating awareness, trust, demand, sales and getting feedback from customers.
- To do that, you need to understand the customer’s problems, understand how the product can solve them, get effective messaging to the customer that persuades them to engage, create workflows that connect the interested customer with a purchase, and capitalize on happy customers by using them to influence the next one
Types of Marketing
- Traditional marketing
Traditional Marketing is a technique of advertisement through print media where the marketers directly convey the message to the consumers. , and is a method with which marketers could interact with their customers face-to-face. These marketing tools are usually placed somewhere where the intended consumers can see, hear or even touch them.
- Digital marketing
Digital marketing, therefore, utilises online tools, such as website, social media, e-mail and the search engine. It adds up accurate communications, instant reaction and two-way communication, making it more versatile, economical and quantifiable. Although conventional advertising is incredibly effective at attaining wide coverage and straightforward brand recognition, digital marketing provides targeted communication and flexibility.
Difference between Traditional and Digital marketing
| . | Traditional marketing | Digital marketing |
|---|---|---|
| Reach and targeting | Broad reach | Precise targeting |
| Cost-effectiveness | Expensive | Cost-effective |
| Measurement and analytics | Limited analytics | robust analytics |
| Engagement | Limited engagement | High interactivity |
| Flexibility and adaptability | Limited flexibility | Real time adaptability |
| Global reach | Limited reach | Global expansion |
| Implementation | Long lead times | Quick Implementation |
| Personalisation | Limited customization | Tailored messaged |
Digital marketing is the use of the internet and other digital platforms to promote products or services. It’s like traditional marketing but done online. Instead of using newspapers or TV ads, digital marketing uses websites, social media, emails, and search engines to reach people
“first and foremostly if u need to shine in digital marketing career u need to identify what u are good at in digital marketing as in the lists in the above image its like choosing a career in IT and choosing which programming language u gonna use and skill up specifically”.
Search Engine Optimization (SEO):
SEO is a process of making your website be among the results returned by the search engines such as Google. People type in the search bar something related to your company; you want to be sure that your website will pop up first. you can do this by using the right keywords, associating the site with good content, and getting other sites to link to your site.
Social Media Marketing:
Social media marketing uses platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your products or services and you can also make contents to get better results in SMM.
Pay-Per-Click (PPC) Advertising:
Pay per click is a form of internet marketing where people have to pay each time there ad is clicked by the consumers. It is one of the ways how you get traffic to your site if you want such a traffic instantly and especially if you are looking for specific keywords.
Content Marketing:
Content marketing type involves creating and sharing useful content like blog posts, videos, and infographics to attract and engage an audience
Email Marketing:
Email marketing means that one conveys messages to the people through email who have subscribed Such emails can be newsletters, promotional emails, or Emails which are sent as a way of engaging your audience.
Affiliate Marketing:
In affiliate marketing, you partner with other businesses or individuals (affiliates) who promote your products.you will get commission for every sale that they generate through their marketing efforts.
Influencer Marketing:
- Description: Collaborating with influencers who have a large and engaged following to promote your products or services.
- Platforms: Primarily social media platforms like Instagram, YouTube, and TikTok.
Search Engine Marketing (SEM):
- Description: Similar to PPC, SEM involves paying for ads on search engines to drive traffic to your website. It includes both paid search ads and SEO.
- Key Platforms: Google Ads and Bing Ads
Mobile Marketing:
- Description: Reaching your audience through mobile devices via apps, SMS, MMS, or mobile websites.
- Techniques: App-based marketing, in-game mobile marketing, QR codes, and location-based services.
Voice Search Optimization:
- Description: Optimizing your content for voice search queries, which are becoming increasingly popular with the rise of smart speakers and voice assistants.
- Platforms: Google Assistant, Amazon Alexa, Apple Siri.
